As a salesperson, it’s always helpful to be aware of the latest business trends.
It helps you understand where your prospects mind is at, and what they may be motivated by or concerned about. After all, one of the best ways to sell is to enter the conversation already going on inside your prospects head.
Trends may also key you in to opportunities or angles for your sales pitch as they relate to your product or service. Naturally, being able to position yourself on the leading-edge, and help your prospects to do the same can be a great asset.
And of course, trends can signal the best ways for you to actually reach your prospects.
So, what trends should you look out for in 2017? That’s what we’ll talk about today.
Here are 5 small business trends every salesperson should be aware of…
1. Video Will Become Even More Important
Video isn’t going anywhere. Instagram and Snapchat stories, Facebook live video, etc. – video will only continue to grow.
And that’s no surprise – video is one of the best ways to connect with an audience. It’s engaging, more personal, and helps you to build trust with your audience.
Some of these platforms are also newer, and less saturated for reaching prospects. Which makes them very worthy of exploring.
2. The Rise of the Personal Brand
Personal branding has always been important – but perhaps never as much as in 2017. Just about everybody is trying to build and improve their personal brands, especially after seeing the success of people like Tai Lopez, Tony Robbins, Gary Vaynerchuk, Neil Patel and more – who’ve all had tremendous success thanks to their personal brands.
Customers are also more intrigued than ever by the person, or people behind a brand. Which means showing your personal side (and your company’s personal side) can be strategically wise.
3. People Work from Anywhere… and Buy Everywhere
More and more companies are hiring remote workers. As a result, companies operate and their employees connect differently than they have in the past. As a salesperson it’s important to understand how the companies you serve make decisions in this new environment, and tailor your approach appropriately.
It’s also important to realize that in addition to working from everywhere, people also research, discover, and shop all day, and from everywhere. So whether you sell B2B or B2C, you’ve got expanded opportunities for engagement and sales to take advantage of.
4. Time to Connect With Generation Z
Millennials have been the center of attention for a while now. But the next generation – generation Z – is starting to come into play.
The oldest members of generation Z are aged between 20 and 23, so they’re increasingly getting into the marketplace for products and services… as well as into the workforce, where they’re helping shape the environment.
This new generation responds to simplicity, relevancy, and authenticity. In order to appeal to and engage with generation Z, your messaging and style will need to adapt.
5. Millennials Will Enter Leadership Roles
Millennials are coming of age and are starting to take on bigger leadership roles. As a result, more and more of them become decision-makers for small businesses.
And so, it’s more important than ever that you understand how to connect with and sell to millennials. Not just what you say, but the avenues you use to communicate, educate, and close deals.
As a salesperson, it’s important to stay on the leading edge and understand the newest trends in small business. This will help you to reach and appeal to more prospects.
What other small business trends do you think salespeople should be aware of? Let us know in the comments below!