The sales world is constantly changing, and trends can become the norm in the blink of an eye. It’s always better to be ahead of the curve than behind it.
So, as 2018 comes to an end, we thought it would be interesting to take a look at what the world of sales
will might look like in 2019.
Here are a few of our sales predictions for the coming year….
1. One Step Closer To The End Of Prospecting
Sales professionals are always looking for ways to qualify prospects before making calls. In 2019, we expect more tools and data to become available so that sales professionals spend time talking to targeted and even interested leads rather than cold prospects.
Custom resource management platforms will expand their reach to a variety of information sources to pinpoint the right people for sales professionals to contact to bring in more sales.
2. A Strong Bond Between Sales And Marketing
The wall between sales and marketing has been slowly eroding for years, but 2019 looks to be a watershed year for strengthening this important relationship. Marketing and sales will increase the amount of information they share, and they will start working more closely together to create effective campaigns.
3. Striving for Separation
One of the biggest problems sales organizations will face in 2019 is the ability to stand out and get noticed. Expect 2019 to be a year of innovation as sales groups work hard to distinguish themselves from competitors, and fight to stand out in a crowded environment full of content and distraction aimed at consumers.
4. People Will Become More Important
Most of the trends for 2019 revolve around technology, but one of the more important trends will involve personal relationships. Consumers will have no problem utilizing technology to find the products they want and the companies that sell those products. However, the desire to speak to (and be supported by) real people will be increasingly important in closing deals in 2019.
5. Automated Data Capture
Artificial intelligence (AI) will continue to evolve in 2019 and become very important in the continued development of prospect profiles. AI will become more proficient at gathering information from social media, websites, and other sources to ease prospects into (and further along) the sales funnel.
6. Evolving Sales Experiences
A focus on the sales experience for the customer began many years ago, but 2019 is looking to be the year when technology, from virtual reality to richer web and even retail experiences starts to change the buying experience for consumers all over the world.
7. Integration, Integration, and More Integration
Everything is becoming more connected. The rapid expansion of integrations between software tools will help sales organizations build a more simple, cohesive sales stack, sync data across platforms and teams, and drive productivity higher.
Say! Did you know that PhoneBurner can now integrate with 100+ new apps, tools and CRMs?
Wrapping Up Predictions for 2019 Sales Trends
Surprises are always looming in the new year. But careful review of recent trends can tell you a lot about what’s likely to be just around the corner. Here are 7 sales trends we predict for 2019:
- Data will be used more than ever to refine and qualify prospects
- The lines between sales and marketing will blur
- Innovation will help sales messages to stand out in the growing Internet noise
- Personal relationships will increasingly drive buyers to buy
- AI will push prospects deeper into the sales funnel
- Technology will driver richer sales experiences
- Integrations will drive the adoption of sales technology