On August 2, 2018, Apple hit a major milestone that no other company had reached before, becoming the first to be worth $1 trillion. What a testament to it’s growth and staying-power!
It’s certainly an impressive feat for a company Steve Jobs originally started in his garage.
You don’t reach $1 trillion without being very good at moving products, and there are valuable sales lessons in Apple’s growth. Today, we’ll be looking at seven important sales lessons you can learn from Apple.
1. Attention to Detail Is Key
Steve Jobs famously flipped out over fonts on one of Apple’s earlier computers.
That may seem excessive, but a big part of Apple’s appeal is the attention to detail it gives all its products, which has helped make those products intuitive and user-friendly.
2. Build Relationships, Not Just Sales Interactions
Apple’s employee training manual isn’t about selling, it’s about creating the right vibe with customers.
This makes customers feel less pressured and turns purchases into a positive and personalized experience. That can work wonders as far as sales are concerned.
3. Customers Appreciate High-Quality Designs
Apple consistently releases products that look amazing. The iPod is an excellent example. Technologically speaking, it wasn’t far superior to other MP3 players on the market. But its design was unique and cool.
Remember that customers want products that offer both form and function.
4. You Don’t Need to Have the Lowest Prices
Apple has maintained a loyal customer base despite charging more than many of its competitors.
Your prices should be fair, but don’t aim to compete on price. Let the quality of your products speak for itself, and sell on value instead.
5. Prepare for Scale
It’s good to target a niche when you’re starting out. But it’s wise to have a product (and a sales and marketing process) that you can scale up to satisfy a much larger number of customers.
That’s how Apple has gone from a company favored by a loyal few to the largest in the world.
6. Ready Your Product Headlines
Something Apple does very well is boil new products down to one or two highlights that it can put in the headlines and create a story around.
Make sure your sales team can cover the USP (unique selling proposition) of your product in a single sentence – and of course, be able to back it up with a compelling story that your competitors can’t touch.
7. Branch Out from the Norm
Apple has never been afraid to go left when everyone else was going right.
If you think something is a good idea, don’t let the status quo stop you from implementing it.
8. Have Amazing Customer Service
Attracting customers is important. Keeping them is vital.
That’s why customer service is so vital to your sales numbers and longevity. It’s a lot less expensive to keep, or upsell a customer, than it is to win a new one.
Apple’s legendary customer service is among a few key reasons why their retention is so high, and why their customers are so loyal.
If you’re not “wowing” your customers with the support and service you offer, it’s time to make that a priority.
Wrapping Up 8 Sales Lessons You Can Learn from Apple…
Apple has been on a truly remarkable run for decades, and there’s plenty you can learn from its success. To recap, here are eight sales lessons from Apple that can help your company grow, and stay on top.
- Focusing on seemingly minor details can make a huge difference.
- Strive to create a bond between your business and your customers.
- An impressive product design can be a big advantage.
- Set prices you feel are fair, even if they’re higher than the competition.
- To keep your company growing, you need a product you can scale.
- Have bite-sized headlines ready to differentiate your product in the marketplace.
- Be willing to make bold moves that other businesses wouldn’t.
- Focus not just on sales, but on customer service.