This guest post is by Sujan Patel.
Cold calling can be a thankless job, especially for new salespeople who are just starting out. But the truth is that it’s one of the most efficient ways for your business to capture new prospects. It’s worth the time spent to get it right.
If you’re in charge of training a new salesperson on cold calling, focus less on specific tactics and more on the fundamentals that make cold outreach successful. Here are eight principles that that new salespeople should keep in mind as they’re getting up-to-speed: