Guest Author

How to maximize the value of sales discovery calls

sales discovery call tips

This guest post is by Sujan Patel.

A sales discovery call is often the point in the sales process where your prospect internally decides whether they’re going to buy or not.

This is likely the first time they’ll have spoken with you at length, so it’s essential to get what you need out of the call while also making a great impression. 

Remember, you want them to leave the call feeling like you’re genuine, have plenty of expertise, and have an authentic desire to help them. Read More…

Guest Author

8 ways to prepare a new salesperson for cold calling

cold call training for a new salesperson

This guest post is by Sujan Patel.

Cold calling can be a thankless job, especially for new salespeople who are just starting out. But the truth is that it’s one of the most efficient ways for your business to capture new prospects. It’s worth the time spent to get it right.

If you’re in charge of training a new salesperson on cold calling, focus less on specific tactics and more on the fundamentals that make cold outreach successful. Here are eight principles that that new salespeople should keep in mind as they’re getting up-to-speed:   Read More…