Did you know it takes just four seconds of silence before most people start squirming?
Count it out: 1, 2, 3, 4.
Silence may be golden in some circumstances, but it’s downright uncomfortable in others. And that’s precisely why it can be such an effective asset when cultivating a sale.
If you want to have deeper conversations, extract more information, and boost your close rate, it’s time to get close and personal with that awkward silence. It just might hold the key to your sales success.