Cold calling is a time-tested method for lead generation, relationship building and closing sales.
But anxiety can get in the way of performance, either by hurting confidence, or by leading to call reluctance. The latter can reduce the amount of calls you’re making, or keep you from making calls altogether.
Let’s make sure that doesn’t happen.
It’s important to remember that anyone, including seasoned sales veterans, can get anxiety before picking up the phone. But with some shifts in strategy and mindset, you can keep that anxiety completely under control.