Any opportunity to increase the chance of a sale is worth considering.
Some tools and tactics take a lot of time, money, and effort. So they’re not for everyone.
Others are relatively fast and easy, but don’t have much use, exposure, or payoff. So they too, aren’t for everyone.
Well, here’s one tool that’s easy to implement, gets lots of exposure, AND really does make a difference.
I’m talking about the humble email signature.
Once you’ve got your signature set up, it’s an effortless way to generate more interest and potential sales. So it’s worth the time to get it right.
Today, we’ll discuss some tips for creating professional email signatures that really do help you sell. We’ll even tell you about a tool you can use to create an attractive signature, no design skills needed.
1. Consider the font
It may seem like a small thing, but your email and signature font does matter. Naturally, you want to make sure your signature is easy to read and pleasing to the eye. You need to consider that your emails are going to be read by different devices, platforms, and providers, too. So while creativity is nice, it can’t trump readability.
According to Magemail’s guide to email typography, the top 5 choices are Georgia, Verdana, Times New Roman, Trebuchet, and Arial – a list that includes both serif and sans serif fonts. So you’ve got options.
2. Where to link?
It’s almost always wise to link to your company’s homepage in your email signature. Your website is just an easy way to boost your exposure, encourage additional research into your solution, and prompt more questions that can move a deal forward.
But it’s not the only option. Naturally, there are more targeted pages on your website to consider – whether that’s a case study, video presentation, or testimonials. Or perhaps there’s a third party press piece that delivers instant credibility and helps you win over customers.
Any of these options is worth considering. Consider who’s reading your emails and what will help them arrive at a decision.
3. Name, title and picture
You take your interaction with a prospect or customer to a new level when you pair your name with a photo. It personalizes the conversation and reminds the consumer that you are a real person who wants to help.
Be sure to select a photo that looks friendly, approachable, and fosters trust.
A title is very important too. It lets people know who they’re talking to within your company, and can add an element of prestige to boot.
4. Professional social media profiles
It’s usually best to avoid linking to your personal Facebook, Twitter, or other accounts. Instead, link your professional social media identity. Maybe the customer is a bit of a lurker and wants to see what you talk about. This is an excellent opportunity to encourage additional online engagement.
5. Calendar option
Another element to consider for your email signature is your online calendar. Give people the opportunity to carve out some time to talk to you, or get a demo. That link makes it easy for people to pick an open time slot without all of the back and forth.
6. Opt-in option
As already discussed there different options to consider when linking to your company’s or a third-party website.
A call-to-action that elicits an opt-in is another option. Consider letting people register for a webinar, download a whitepaper, or join a newsletter. Any of these options delivers real engagement that will propel sales potential.
7. The right phone number(s)
Sometimes people just prefer to talk to someone. And naturally, there are benefits to bringing a conversation from email to telephone. So be sure to include a phone number if that makes sense. Consider whether your direct office phone, mobile number, or company sales or support line is most appropriate.
8. Add in your logo
A logo is another key component of a sales-driving email signature. It helps reinforce your brand and adds another layer of professionalism to your correspondence. Also, exposure leads to trust. So the more someone sees and recognizes your company name and logo, the more likely they are to respond.
An easy way to create beautiful, functional email signatures
Now that you know WHAT needs to be in your email signature, here’s an easy way HOW to do it. PhoneBurner just released a handy custom email signature creator that lets you create professional email signatures, no design skills needed.
You can create multiple signatures for different call campaigns. As you call contacts, your emails can be sent instantly to contacts based on the outcome of the call, with the perfect signature at the bottom of each email.
Watch this video to learn more.
Not yet a PhoneBurner customer? Start a free trial of our dialer software today.
Wrapping up how to create email signatures that help you sell…
An email signature can do so much more than just identify you. A well-thought-out signature is actually an effective sales tool that’s seen by hundreds or even thousands of people every month.
To recap, here’s are some tips for creating effective email signatures for sales:
- Carefully consider the font
- Link to the right page on your website
- Include your name, title and a good picture of you
- Add professional social media profiles
- Consider a link to your calendar
- Give contact’s an opt-in option
- Add the right phone number(s)
- Include your logo for branding and recognition
- Use PhoneBurner’s custom email signature creator