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How (and Why) to Find an Awesome Sales Mentor

Last Updated on February 16, 2021

how to find a sales mentorWhether you’re hitting your sales goals or not, there’s always room for improvement. In fact, great salespeople are constantly focused on refining their strategy and reaching higher and higher goals.

But sometimes it can feel like you’ve hit a wall – and you just can’t break through.

A lot of people will struggle through it and work it out themselves. And that’s great. You learn by doing that. And you’ll build character along the way.

But, that doesn’t mean you can’t learn just as much (or more), and faster by having an experienced salesperson to talk things over with, give you a fresh perspective, and help you avoid costly and time consuming mistakes.

Somebody who has been where you’re at, and worked through similar struggles on their way to success. Somebody who will listen carefully, encourage you, and challenge you.

In other words, a sales mentor.

These days, it seems like everybody talks about the importance of having a “mentor.” So today, we’d like to take it a step further and give you tips to help you find one…

Know What You Need in a Sales Mentor

Take some time to really think about what you need and want in a sales mentor.

What specific challenges are you looking to overcome? What is the next step in your sales career, and what’s holding you back from getting there? What kind of sales are you in?

Questions like these help you figure out what you need in a mentor – and also where you can find one.

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Look in the Right Places

If you’re looking to move up in your sales career, you may need to look no further than your own colleagues for a sales mentor. Perhaps a more senior level salesperson whose fought through the ranks to make it to the top of the company – this could be a great choice.

That’s especially true because with co-workers you tend to have an existing relationship and established trust.

However, if you have different goals or in you’re in a smaller company with not many more experienced sales people – you might need to look outside the office.

Attend sales networking events and get out there and talk to people! These types of events are great for making connections that can lead to a  mentorship.

You can also look through LinkedIn, relevant online forums, and other online blogs and resources. If you see somebody you like, reach out and send a message to start the conversation.

Reach Out and Add Value

Once you feel like you found someone that would make a great sales mentor, you need to reach out and add value. This can be as simple as expressing your passion for sales and motivation to get better, or your appreciation for their articles, blog posts, or insight.

You might connect with them on social media, and recommend their posts or tweets.

Over time a conversation will develop. You can talk about some of your sales experience, as well as some of the things you’ve done to try to improve in the past.

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You can also try to help them out in some way by connecting them with other good people, or offer to help them in an area where they might be struggling, either in sales or something else.

Don’t Force It

The best mentor-mentee relationships are natural extensions of an existing relationship. The parties work well together and have a mutual respect for each other.

So be careful not to force it, or to ask to early. When the time is right, you’ll now.

In fact, in many cases there won’t be a “will you be my mentor?” moment. Ideally the relationship simply evolves into one where you’re comfortable asking for the guidance you need and eager to give back however you can. And you’ll both feel great about it on both a professional and personal level.

Have you ever had a sales mentor? How did you find them, and how have they helped you? Let us know in the comments below!