Phone calls should be a direct line to customers—but for many businesses, they’re going unanswered.
Robert Vukich, Director of Product Management for Telco at NICE, oversees call deliverability for 2 million agents daily and reveals why so many companies in America face this urgent challenge. From bad actors hijacking calls to the complexity of 6,500+ U.S. carriers, Robert breaks down what’s broken—and what’s next. He shares real-world examples, from life-or-death emergencies to missed lottery draft picks, highlighting the serious consequences of unidentified calls, and what to do about it. If your business relies on the phone, don’t miss this deep dive into ensuring your critical calls get through.
Phone calls should be a direct line to customers—but for many businesses, they’re going unanswered.
Robert Vukich, Director of Product Management for Telco at NICE, oversees call deliverability for 2 million agents daily and reveals why so many companies in America face this urgent challenge. From bad actors hijacking calls to the complexity of 6,500+ U.S. carriers, Robert breaks down what’s broken—and what’s next. He shares real-world examples, from life-or-death emergencies to missed lottery draft picks, highlighting the serious consequences of unidentified calls, and what to do about it. If your business relies on the phone, don’t miss this deep dive into ensuring your critical calls get through.