Unblocked: Sales show logo

The Power of Problem-Centric Selling

Thursday, February 6 @ 10AM PST // 1PM EST
Keenan headshot

Keenan

CEO A Sales Growth Company
Author of Gap Selling

Chris' headshot

Chris Sorensen

CEO
PhoneBurner

Ronen on a sales call using PhoneBurner

Ronen R. Pessar

Chief Call Evangelist
PhoneBurner

Join us for a game-changing episode of Unblocked featuring Keenan, the best-selling author and CEO of Gap Selling. Keenan will dispel the "cold calling is dead" myth, and reveal how SDRs are crushing it with a strategy that others have abandoned.

You'll discover how problem-centric selling transforms sales conversations, crushes objections, and why focusing on the buyer’s problems, not your solution, will win you more deals. Don’t miss this high-energy, no-fluff conversation packed with sales strategies you can apply immediately.

What you’ll learn:

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Why cold calling still works when done the right way
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How problem-centric selling gets you into more conversations
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Actionable strategies to overcome objections and close deals faster

Speakers

Keenan headshot

Keenan

CEO A Sales Growth Company
Author of Gap Selling

Ronen on a sales call using PhoneBurner

Ronen R. Pessar

Chief Call Evangelist
PhoneBurner

Chris' headshot

Chris Sorensen

CEO
PhoneBurner

Join us for a game-changing episode of Unblocked featuring Keenan, the best-selling author and CEO of Gap Selling. Keenan will dispel the "cold calling is dead" myth, and reveal how SDRs are crushing it with a strategy that others have abandoned.

You'll discover how problem-centric selling transforms sales conversations, crushes objections, and why focusing on the buyer’s problems, not your solution, will win you more deals. Don’t miss this high-energy, no-fluff conversation packed with sales strategies you can apply immediately.

What you’ll learn:

Check icon
Why cold calling still works when done the right way
Check icon
How problem-centric selling gets you into more conversations
Check icon
Actionable strategies to overcome objections and close deals faster
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