Selling Business Loans Over the Phone: Steps & Scripts for Loan Officers

Summary:

Selling business loans over the phone requires professionalism, lead nurturing, and trust. Loan officers can take advantage of PhoneBurner’s power dialing features, integrations, ARMOR® reputation protection, and focus on Responsible Communications™ to securely manage client touchpoints and follow up on funding applications with ethical, repeatable processes that turn qualified leads into funded deals.

Selling Business Loans Over the Phone: Steps & Scripts for Loan Officers

Selling business loans over the phone requires more than confidence. You also need to consistently build trust and provide a sense of security for your prospect.

But that can be hard to achieve when you’re juggling multiple tools, inconsistent scripts, and leads that go cold before you can even reach them.

PhoneBurner’s power dialing platform is designed to solve these challenges. Here’s how business loan officers use it to streamline outreach while building better relationships that lead to positive outcomes.

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The Most Pressing Challenges for Business Loan Officers

Most loan officers face four big challenges when selling over the phone:

1. Nurturing Leads: Keeping organized contact data and timing prospect touchpoints appropriately at every stage of the sales funnel.
2. Maintaining Professionalism: Using a polished, consistent tone in every interaction.
3. Getting More Calls Answered: Calls don’t sell loans, conversations do.
4. Relationship Building: Following up to secure referrals and repeat business.

Next, we’ll look at how PhoneBurner solves each of these challenges through its all-in-one dialing platform.

Step 1: Keep Contact Info Organized with Built-In CRM Tools

Selling loans is a process. It takes steady follow-up, thoughtful timing, and a commitment to understanding each client’s needs before you can offer the right solution. The more organized you keep your contact data, the fewer communication gaps you’ll encounter on calls, and the more confidence they’ll have in your ability to serve their needs.

Whether you use PhoneBurner’s built-in CRM features or integrate with tools like Salesforce or HubSpot or hundreds of secure integration, you’ll have a clear record of every interaction and the ability to trigger the right next step the moment a call ends.

How this helps loan officers:

• Automatically logs every call, note, and follow-up in one secure place
• Integrates directly with CRMs like Salesforce and HubSpot to prevent gaps in data

You get an accurate way to track contact data and client interactions without sacrificing speed or simplicity.

Step 2: Create Consistent Prospect Experiences

Call quality problems can stop you from making a professional first impression. PhoneBurner improves your connections to prospects in several ways, none of which require you to do anything beyond dial from the platform:

No Awkward Connection Delay

PhoneBurner specializes in efficient single-line dialing to keep every call feeling natural and immediate. Unlike multi-line systems that can impact caller reputation and lead to awkward connection delays, calls with PhoneBurner are 100% natural, just like you dialed by hand. Here’s another article about the differences between different types of dialing software.

Better Call Preparation

PhoneBurner also gives managers tools to standardize every interaction. Using custom scripts and cadences, sales teams can follow proven steps that turn first calls into closed deals.

You can:

• Create loan-specific call scripts (see our free tool for generating mortgage loan scripts for inspiration)
• Build personalized outreach cadences for voicemail, email, and SMS
• Share and update scripts company-wide in real time (watch the video below and see how to do this in just a few minutes)

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This keeps your messaging consistent whether you’re a one-person operation or managing a team of 50.

Post-Call Follow-Up Tools

PhoneBurner makes it easy to follow up with prospects after making contact. After each call, you can use the platform’s custom disposition buttons to instantly trigger actions that keep the conversation moving forward.

These include:

• Leaving pre-recorded voicemails or sending follow-up emails and texts
• Adding notes, tags, and star ratings to contacts
• Setting a next call date
• Triggering outcome-based events like moving contacts to different folders for future outreach

These tools help loan officers maintain consistent, professional engagement without letting warm leads slip through the cracks. Here’s a video showing how disposition buttons work:

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Step 3: Build Trust by Protecting Your Number Reputation

You can have the perfect script, a great offer, and a highly trained team,  but none of it matters if your calls aren’t answered. If your numbers are mislabeled as spam, you may never get the chance to connect.

PhoneBurner’s ARMOR® service helps protect your number reputation by actively monitoring spam flags and tracking how your calls are labeled across carriers. This leads to fewer spam designations, more live conversations, and a stronger first impression with every call.

ARMOR^Ⓡ includes:

• Spam flag testing and ongoing monitoring
• Alerts as soon as flags are detected
• Proactive expert remediation to remove false flags
• Performance analytics to help you optimize answer rates
• Expert guidance on carrier-friendly calling practices

With ARMOR®, you protect the reputation of your numbers, so you can dial with confidence. Here’s a video showing it in action:

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And remember: building trust doesn’t stop when your call gets answered. That’s only the beginning. If you’re prepared with solid scripts, you’ll also be ready with the right objection responses in case prospects are uncertain or have questions they need answered before proceeding. Learn more about handling objections on sales calls.

Step 4: Build High-Trust Connections with Responsible Communications™

Building trust starts long before a prospect picks up the phone. In a world where business owners are fielding dozens of calls a day, your outreach needs to feel professional, personalized, and above all — legitimate.

PhoneBurner’s Responsible Communications™ initiative is our commitment to supporting ethical, thoughtful outreach at scale. We help teams build a process that not only drives better conversations, but also respects contacts and strengthens credibility from the first ring.

Features that help support this approach include:

• Efficient, human-centric 1:1 dialing: no awkward pauses or bots, just real reps making real connections.
• Premium Tier 1 telecom: for faster call setup, clearer audio, and improved answer rates across carriers.
• Built-in Do Not Call list management: plus integrations with services like DNC.com to support responsible contact handling.
• Connect Scores: prioritize contacts based probability of a pickup and avoid calls to unengaged contacts and disconnected lines

We don’t believe in gimmicks. We provide smarter tools to help you stay focused on what matters: real conversations, consistent follow-up, and outreach that earns attention.

If you’re looking to improve your connection rates while keeping your process clean and professional, our ARMOR® service can help you monitor number reputation and improve visibility, so more of your calls get through and more deals get done.

Example Call Scripts for Business Loan Officers

Script 1: Initial Call to a Business Owner

Goal: Establish credibility with a prospect who has opted in to receive your calls, qualify their interest, and book a follow-up.

“Hi [Name], this is [Your Name] with [Company]. I work with small business owners like you to access flexible loan options that can help with growth or cash flow.

I see you’ve been in business for [X years] and have achieved [notable milestone]. Congratulations on your success! I’d love to learn a bit more about your goals to see if we could help you qualify for better rates or terms than what you’re currently seeing.

Would you be open to a 10-minute chat tomorrow morning?”

Next step: If they say yes, you can trigger the next steps in your cadence: sending a reminder email with a calendar link, transferring them to a folder further down your sales funnel (like “warm leads” or “nurtured”), and saving the call notes in your CRM for your next touchpoint.

Script 2: Follow-Up After Loan Application

Goal: Re-engage an existing lead that hasn’t completed paperwork.

“Hi [Name], it’s [Your Name] from [Company]. I’m just following up on your recent business loan application.

I noticed we’re missing a couple of documents; nothing major, just your latest statements. Once we have those, we can finalize your approval. Would you like me to resend the upload link now?”

Next step: If they agree, log the update, and trigger a follow-up email to send automatically if the documents aren’t received within 24 hours.

Script 3: Post-Funding Relationship Call

Goal: Strengthen client trust and set up referrals.

“Hi [Name], it’s [Your Name] from [Company]. I just wanted to check in and see how everything’s going since your funding was completed.

We’re always looking for ways to better support our clients’ growth. Has the loan met your expectations so far?

If you know another business owner who could benefit from similar financing, I’d be happy to provide a quick rate quote for them as well.”

Next step: Tag contact for referral follow-up, and trigger a thank-you email or SMS message inviting them to leave you a review online.

Building a Winning Sales Cadence

PhoneBurner can also help you create and automate multi-step cadences so you’re not relying on random callbacks. We’ve written extensively about this in other articles, but here are two quick ways to make it easier:

1. Use our free prospect touchpoint tracker generator to create a sample cadence based on your sales cycle and preferred outreach channels. This can help you time and space out your communications so that you’re keeping your foot on the gas without badgering or overwhelming your prospects.
2.  Use PhoneBurner’s built-in Saved Searches feature to create dynamic lists that update automatically based on custom filters. Here’s a quick video that shows you the process:

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Connect with More Confidence to Sell Business Loans Faster

Selling business loans over the phone doesn’t have to feel like a grind. With the right process and technology, you can make outreach faster, more secure, and more effective. Streamlining your dialing practices, scripts, and sales cadence makes it easier to have the kinds of conversations that build trust with your prospects and result in more conversions.

PhoneBurner helps loan officers:

• Dial faster and follow up efficiently with our power dialer
• Protect number reputation with ARMOR®
• Support compliance with Responsible Communications™
• Improve consistency with team-wide scripts and cadences

Try PhoneBurner today and see how a smarter outreach process can transform your sales performance.

Start your free trial today.