When you’re making hundreds of cold calls each week, preparation matters. In fact, preparation is the most important ingredient in the secret sauce to cold call success. So, how do you prepare yourself for a cold call? Use sales calling scripts.
I know. I know.
Sales calling scripts get a bad rap. And guess what, even if you don’t think you have a script, you do have a script – it just might be one you improvise. No one wants to sound like a mindless robot, after all. But, if you do it right, your sales calling script will help you instantly connect with your prospect and lay the groundwork for a profitable relationship.