Email is a critical component of sales outreach, along with phone calls, social networking, texting, and other methods.
From cold email prospecting, to lead follow-up and sales cadences, email can be effectively used at all stages of your sales funnel.
It’s an attractive option as well. You can automate the process to many recipients at once. You can analyze the response so you can adjust and improve. And it’s a medium most people are very accustomed to.