Every month, roughly 33% of all outbound calls are flagged as spam or scam. To put it in perspective: if you made 20 million phone calls last month, that means 6 million of your legitimate calls could have been flagged.
Businesses are trying to remind medical patients of important appointments, provide auto insurance quotes to a parent looking to buy their daughter her first car, or follow up with an unemployed job seeker waiting for "that special call." But these calls get incorrectly flagged as spam or scam.
To find out, PhoneBurner surveyed U.S.-based sales managers, directors, VPs, and C-suite executives regarding the true cost and detrimental effects of incorrect spam and scam flags on outbound sales calls.
The health of an organization is measured by the people working there. When outbound calls are incorrectly labeled as spam or scam, businesses have to layoff workers, eliminate positions, or choose not to hire new employees.
Legitimate, American businesses report that they’ve lost considerable revenue due to having their outbound calls incorrectly flagged as spam or scam. Lost revenue ranges from less than $5,000 all the way up to $1,000,000.
Incorrect spam and scam call flags don’t discriminate based on company size. While companies of all sizes feel pain from these flags, small and medium-sized businesses (SMBs) get the worst fallout.
When calls are incorrectly labeled spam and scam, the crucial sales metrics that teams rely on to validate and prove their hard work take a massive hit as well.
Good news: the phone is still the most personable and scalable tool at your disposal to sell and close deals. It remains the preferred channel of communications for outbound teams.
It’s imperative that you do everything in your power to ensure your outbound calls are trusted and identifiable. The spam and scam call flagging issue is intimidating, but it’s not insurmountable. You can take back control of your outbound calls—right now—with some help from these resources.
You don't have to go through this alone. PhoneBurner can help.
Learn how ARMOR™, Branded Caller ID (BCID), and our power dialer software can alleviate the pressure and allow you to focus on what matters most—running your business.