Great salespeople all have something in common.
They’re committed to learning. They’re motivated to improve their craft, their interpersonal skills, and themselves.
Today, we’d like to add some content to your sales education arsenal in the form of powerful TED Talks.
These 3 TED Talks offer valuable insights that can help you take your sales and leadership skills to the next level.
1. Simon Sinek: How Great Leaders Inspire Action
“People don’t buy what you do, they buy why you do it.”
There’s a lot to becoming a great sales leader. But one of the most important parts of inspiring your team to be great is to help them understand both their personal “why”, and the “why” of your company.
As Simon Sinek explains, the thing that separates companies like Apple from the rest is that they understand their “why”, and they’re able to communicate it effectively.
It takes digging to really define that “why” but there’s a lot to be gained by doing it. It puts purpose behind every action take. It explains to customers why you operate the way you do in a way that can be admired or connected to. And it fosters accountability and motivation.
2. Amy Cuddy: Your Body Language Shapes Who You Are
Your physiology affects the way you feel about yourself, the way you act, and the way others perceive you.
As Amy Cuddy discusses in her groundbreaking TED Talk, “power posing” can affect testosterone and cortisol levels in the brain, and may even impact our chances for success.
It can also make you feel more powerful and less stressed! It just may be worth trying out before your next sales calls.
Here are some exceptional power poses and other confidence boosting sales hacks.
3. Jack Vincent: A Sale is a Love Affair
We often talk about how emotion ties into the sales process. Creating an emotional connection (between you and a prospect, between a prospect and a produce) is absolutely vital.
Jack Vincent takes that thinking to the next level in this TED Talk, where he compares a sale to a romantic relationship. Specifically, he mentions trust as the biggest commonality.
Trust is just as important in sales as it is in a romantic relationship. Jack talks about loving your customers and getting customers to fall in love with you. It’s a different perspective, but certainly an interesting one, and a worthwhile watch.
Sales is hard work, so it’s good to find sources of inspiration to keep your skills sharp and maintain a positive mindset. These TED Talks will do exactly that.
Do you have any other favorite TED Talks that have helped you with sales? Let us know in the comments below!