Last Updated on September 28, 2021
More confident sales reps, more engaged prospects, and higher conversion rates — these are just some of the benefits of cold-calling scripts.
But you might also have lots of questions like …
- How do you write a cold-call script?
- What is the best cold-calling script?
- How long should a cold-call script be?
Well, here’s the good news:
We spent hours combing through scores and scores of websites to find the most useful cold-calling script resources and assembled a list for you. So, if you’re looking for cold-calling scripts to help you have better sales conversations, you’re in the right place.
By the time you finish reading, you’ll have everything you need to develop highly effective cold-call scripts you can use to cold call like a boss.
Let’s do it.
Why Cold-Calling Scripts Can Be a Waste of Time (and What You Need Instead)
Cold-calling scripts are a dime a dozen.
The problem with most cold-calling scripts is that they are far too generic, which means they often don’t achieve anything other than wasting your time.
We’re all constantly trying to improve our sales skills. But, mastering the mechanics of a successful cold call can be overwhelming. To reap the benefits of outbound prospecting, you need the right blueprint and the right structure behind your calls.
Every time you pick up the phone to cold call a new lead, you enter the realm of the unknown. But what if you could eliminate the need for improvisation and have a proven structure you can fall back on?
That’s when a well-engineered cold-call script is worth its weight in gold.
Basically, an effective cold-calling script is one of the most powerful resources in your toolbox as a salesperson.
In his book Power Phone Scripts: 500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales, Mike Brooks, a sales trainer and bestselling author who was voted one of the most Influential Inside Sales Professionals by the AA-ISP for 7 years running, said:
“One of the biggest benefits to using professionally prepared scripts, however, is that you can design the most effective response in advance, and then deliver your lines like a professional … It gives you, the sales professional, a huge advantage if you take the time to capitalize on it. Unfortunately, the majority of sales reps and companies never leverage this fact, but the Top 20 Percent of sales producers do take advantage of this by taking the time to script out proven and effective responses to these objections so they are prepared in advance to succeed.”
So, since the Internet is full of sales “resources,” you should just search for “cold-call scripts” and download one right?
Not so fast …
Why You Need to Tweak Cold Call Scripts to Get Results
There are dozens of cold-calling scripts on the Internet.
But 90% of them are not worth reading.
If you thought downloading a few scripts was your ticket to Easy Street, think again.
You should look at any cold-call script you find as a starting point. You’ll need to adapt the script to work well with your prospects and your product or service. To win more business, you should tailor your cold-call script to your prospect’s pain points.
You don’t want to sound like a robot and you definitely don’t want to sound anything like your competitors.
If you want to convert more calls into conversations, you need a simple, thought-out script you can use as the “map” for your call. Using your cold-call script as a guide, you can keep the conversation moving forward and increase your chances of making a sale.
Harvey Markovitz, Clinical Professor of Marketing and Sales at the Lubin School of Business at Pace University conducted a study involving professional salespeople, CEOs/Presidents, and sales trainers. Exactly 80.95% of his respondents agreed there should be a simple way of writing a short telemarketing script.
A good script is designed to be engaging, informative, and convincing. And FYI — the quality of the script you use can have a significant impact on the number of calls that result in a sale.
An effective script will help you reach the decision maker, overcome objections, and close more sales.
According to David Wise, of contact center and virtual number solution provider AVOXI, “Because your call center agents can use call center scripts to learn your processes on the job and keep the script as a guide, they won’t have to spend as much time in training sessions. If used wisely, call scripting can also help reduce agent turnover. With a call center script as a guide, your agents won’t feel pressured to learn all of your processes and be able to recite them back to you and the customer.”
30 Cold-Calling Script Resources That’ll Take You from Stuck to Unstoppable
With these resources, you’ll have the guidance you need to create your own effective cold-calling scripts
This is a quick read but it gives you the inside scoop on the basic structure of a cold-calling script. Sales leader Kent Holland shares some tips on how to keep the conversation fluid—and how to avoid getting hung up on.
HubSpot delivers a cold-calling script template and several variations designed for different situations. You’ll also find a free download of 10 sales call templates for outreach, and a video about cold-calling techniques that really work.
If you think your sales script needs some work, Michael Pedone, CEO/FOUNDER of SalesBuzz.com, an online sales training company has your back! This article walks you through what to say, when to say it, qualifying questions, handling sales objections, and more.
You can get your hands on the script that Cognism’s SDRs used to go from $0 to $4 million in ARR and 0 to 300+ customers in under 2 years. The accompanying training video breaks down how to tweak the script and increase your likelihood of success.
The Ultimate Guide to Cold Calling: Frameworks, Scripts, Tools, and Resources to Make You a Cold-Calling Pro (Part I)
This post gives you the 3 major reasons that salespeople fail at cold calling, tips to help you prepare for a cold call, scripts to use, and more. Sales pros will love the science-based hack that can help you stay motivated.
The Ultimate Guide to Cold Calling: Frameworks, Scripts, Tools, and Resources to Make You a Cold-Calling Pro (Part II)
Part 2 of Pouyan-Salehi’s ultimate guide has scripts and frameworks the author sourced from various places, magic words and phrases for cold calling, and how to scientifically test scripts. There’s even a section on how to get “in the zone” before your next sales call.
Did you know the number of contact centers using call scripts increased 4.4% between 2016 and 2018? This post has a lot of sales statistics you can use as benchmarks to gauge your own performance. It’s a pretty extensive guide to cold-calling, with sales tips and techniques, examples, free cold-call scripts and templates, and 10 cold-calling scripts.
If you want to level up your cold-calling skills, you’ll love this guide. Anja Jeftovic shares common cold-calling mistakes, interesting statistics about cold calling, and the best time to make a cold call. You’ll also find proven cold-calling techniques that SDRs can use to make more effective cold calls.
Josh Slone lays out 12 cold-calling techniques, 10 sales statistics, and a 4-step framework for effective cold calls. This blog post is packed with tips you can use to get prepared for your next cold call.
If you’re looking for inspiration to develop a winning call script, Pipedrive has you covered. In this post, you will find a boatload of cold-calling scripts. There are scripts for B2B, SaaS, and real estate. Plus, you can get a script to help bypass gatekeepers and even tips to help with your account-based marketing efforts.
At the time of this writing, 231,836 people have checked out Jenny Keohane’s epic blog post so far and it’s not hard to see why. She includes tips on how to turn cold calls into booked meetings, research-backed cold-calling tips, and advice on preparation and prospecting.
You can also score your own pre-call research checklist, sales call scripts, and a spreadsheet you can use to calculate how many cold calls you need to hit your monthly quota.
Sales pro Derek Jankowski delivers the goods in this blog post. You’ll find an example of his company’s cold-calling process along with cold call openers and cold-calling scripts.
Derek also teaches a sales technique called question stacking you can use while talking with prospects to get the information you need to set an appointment.
Mailshake co-founder Sujan Patel tapped experienced sales leaders to find out what goes into a successful sales script. He also shares cold-calling tips, best practices for creating your cold-calling script, and a couple ways to redirect common sales objections.
There’s plenty of valuable information here that will help you develop your own unique sales script.
In this video, Marc Wayshak of Sales Insights Lab — also the author of 25 Tips to Crush Your Sales Goal! — breaks down how to make a sales call that closes the deal. Wayshak has the proof to back up his advice. He also tells salespeople what not to do saying, “The data shows that when salespeople talk about themselves or their own companies, they do significantly worse with prospects.”
George Rowlands tapped his customer success team to bring you cold-calling best practices, a winning cold-call structure, and several cold-calling scripts. In this blog post, you’ll find some tips and tricks for maximizing your chances of success like how to do pre-call research. As a bonus, you can also download NetHunt’s “Sizzling-Hot Guide to Cold Sales Emails.”
You’re almost guaranteed to find a sales-call script that will be helpful in this guide from Rovva. They’ve done their homework and come up with 30 cold-calling scripts you can use to drive sales.
Because no sales call is the same, there is something here for almost every situation a sales rep might face.
SalesIntel has scripts for outreach, discovery, asking for introductions, following up, and more. You’ll want to personalize these scripts but you will save some time since you won’t have to start from scratch.
With these templates in your arsenal, it’s pretty hard to go wrong.
Melissa Williams’ doozy of a blog post has a template you can grab plus call script do’s and don’ts, a sample sales call script outline, and a 3-part formula you can bake into your sales call scripts to overcome prospects’ objections.
She also shares helpful insights like the right time to call based on an analysis of over 25,000 calls. You’ll be glad you read this one.
If you want to improve your sales performance, block out 24 minutes to read Kashyap Trivedi’s article on cold calling. In addition to giving you 15 cold-calling scripts, Kashyap covers the essential elements of a cold-call script and different use-cases for the various scripts.
This cold-calling guide is value-packed. The Sell To Win Team delivers cold-calling scripts and tips from the experts. Plus you’ll find popular qualifying methods sales reps can use during cold calls, example questions to ask on sales calls, the 4 pillars of prequalifying, and red flags to avoid.
Anastasiia Holovnenko’s guide on the CIENCE blog answers all of your cold-calling questions. There’s tons of good stuff in this resource from the components of a good cold-calling script to cold-calling scripts that work.
If you’re looking to improve your sales conversations, the cold-calling tips from sales pros included here will be invaluable. Holovnenko also covers the 12 principles of outbound and how to get phone numbers for cold calling.
Chorus.ai analyzed more than 1 million cold calls and now they’re presenting their findings along with some tips and cold-calling scripts you can use. I have a feeling that once you start reading you’ll see some things that interest you.
In addition to the scripts and tips, you’ll find solid advice on the fundamentals of cold calling and information you can use to overcome obstacles and objections.
In this post, the RingCentral Team digs into the difference between B2B and B2C cold calling. They also deliver 4 tips to make your sales call scripts even more effective and 3 industry cold-call templates you can use for real estate, financial services, and SaaS.
According to Erika Granath, “Salespeople need a new type of sales scripts and to completely change their way of using them.” Granath explores 3 key strategies you can use to improve the effectiveness of your sales script.
You’ll want to pay close attention because out of every 100 calls, Vainu’s salespeople book 8.5 meetings on average. Since every third call is usually answered, their hit rate from conversations to booked meetings is just over 25%. And when you’re following a cold-call script that works, the sky’s the limit.
If you want to know what to do — and what not to do — when writing your cold-call script, check this article out.
Joseph Alzein shares what he learned making thousands of cold calls to secure around $28K of MRR in 3 months. He also talks about how his company built their 6-figure cold-call script. You’ll see what Alzein calls, “the same structure that has my cold-call closing rate at 6.3% (according to our CRM) over the past 6 months.”
Voiptime’s guide covers a lot of ground. You can read about the most important element in any call script, how to write cold-calling scripts, and the most effective cold-call script structure.
But the Voiptime team aren’t finished yet. You’ll also find tips on how to make your own objection map and cold-calling sample scripts crafted by Voiptime sales experts to inspire you.
After watching Grant Cardone closing clients over the phone, Leon Shi decided to deconstruct one of Heath Powell’s sales calls. Powell is the Sales & Marketing Manager at Cardone Training Technologies. Leon transcribed the call and breaks down Powell’s sales approach in this Medium article.
Speaking of Grant Cardone — because, as he says, “You have to have a script,” —Cardone wrote a blog post tackling everything cold calling related. You’ll learn about creating your cold-call script, the benefits to cold calling, and the things you need to do before calling.
There are actual live sales call sales training videos you can watch to learn even more about successful cold calling.
Content Marketing Specialist Mary Clare Novak packs a lot of value into one blog post. She has compiled 12 sales-call script examples you can use in different scenarios. Novak’s scripts cover everything from leaving a voicemail to trying to generate referrals.
Patty Yan, the EMEA Product Marketing Manager for RingCentral Office won’t steer you wrong with her comprehensive guide to cold calling.
You’ll find tips, techniques, examples, free cold call scripts and even templates.
Over to you
Research from ValueSelling Associates, Inc., a leading sales training company, shows 48% of salespeople are afraid to pick up the phone and make cold calls. Cold-calling scripts are the perfect tool for helping you to get past the fear of making sales calls.
When we’re prepared, we are far less likely to freeze when confronted with a prospect than when we are simply relying on our memory to guide us.
You should now have a much greater understanding of what makes a good cold-calling script and how you can use them to improve your cold-calling efforts. That wraps up our look at cold-calling scripts. The rest is up to you.
Want an even deeper look at cold-calling scripts? 👇
⏭️ Related Reads & Additional Resources
- A Sales Voicemail Script That Crushes It!
- Sales Calling Scripts That Actually Work [FREE TEMPLATE]
- What Is a Phone Script?
Is there another cold-calling script resource we didn’t include?
Hit us up on Twitter at @PhoneBurner, and we’ll update the post with the best ideas (and a link crediting you).
This is a guest post by Anthony Sills, the Founder & Content Strategist at Professional Pen. Connect with him on LinkedIn.