To be an effective salesperson, you have to be adept at having conversations.
You want to be someone people want to talk to. Not the salesperson they want to avoid or get off the phone with.
Some of that is effective sales technique. But it’s also about just being good to talk to. Relatable. Trustworthy. And interesting.
Fortunately, there’s no shortage of conversation opportunities in the life of the average salesperson. Much of it falls outside of work.