Sales Terms

TCPA Compliance

What is TCPA compliance?

Organizations that engage in solicitations are expected to comply with the regulations set forth by the TCPA (Telephone Consumer Protection Act of 1991) or face penalties ranging from $500 - $1500 per occurrence.

TCPA compliance is multi-faceted, including, but not limited to, following the guidelines set forth by the National Do-Not-Call Registry, maintaining an internal do-not-call list, restricting residential calls to the hours of 8am to 9pm, and adherence to restrictions surrounding the use of autodialers and multi-line dialers.

Given the depth and continually evolving nature of TCPA regulations, consultation with an attorney is recommended.

Are there TCPA-compliant dialers?

Autodialers are heavily regulated by the TCPA in an effort to reduce unwanted robocalls transmitting sales-related messages (as opposed to informational messages, like school closings or flight delays).

Strict regulations have also been imposed on the use of multi-line dialers (such as predictive dialers) to reduce the number of hang-ups or “dead-air” calls consumers receive. Multi-line dialers, which rely on technology to determine when a call is answered live, have the potential to drop calls when an agent is not available. Fines of up to $11,000 per incident can be levied on organizations who drop more than 3% of their calls.

To avoid risk of TCPA violations and penalties for dropped calls, organizations can use a power dialer, which carries no risk of dropped calls. When equipped with features to help agents honor do-not-call requests and prevent calls before 8am and after 9pm, power dialers can go even further to aid in TCPA compliance.

Related: what is the TCPA, what is a power dialer

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